25 September 2009

Project EVIE — on the road to a more sustainable future

It’s no secret. Humanity has a problem with its carbon emissions and we are ruining the planet.

According to a publication released by Environmental Defense, the US has just 5% of the world's population but produces a staggering 30% of the total global automotive CO2 emissions. Furthermore, all around the world the roads are getting more and more crowded. China adds over one-million cars each month to its already crowded roads, contributing an overwhelming amount to the global environmental crisis.

This is not how we want to contribute.

If more cars out there today were electric vehicles, carbon emissions would be cut drastically.

At Project EVIE, we’re tired of imaging that world. And we’re dedicated to bringing awareness to the increasing demand for electric vehicles. To accomplish this, we are leading the first expedition around the world in a commercially available electric vehicle. Yes, one you can buy at your local car dealership. Our journey begins in New Zealand. From there, we travel across Asia and through the Caucasus before turning toward Scandinavia. After driving from the ArcticCircle and down Finland, we continue south, tracing the west coast of Europe, our eyes next on the Middle East. Then the length of Africa. South America. When we reach the US, we drive up California’s sunny coast into the Pacific Northwest, Canada, and Alaska. That’s where we turn around and head home, to New York. During the entire journey, you can watch our progress as we keep the world updated online and talk with media professionals at every stop. And, of course, we’ll purchase carbon credits to offset the energy we use.

Six continents. Fifty countries. Seventy-thousand kilometers. Eight months on the road. Without leaving a footprint.

We face deserts, mountain ranges, rainforests, and volatile territories. But if an electric car can take all that, it can take you to the grocery store — or anywhere you want.

No gimmicks, no emissions. Just one mission. That is Project EVIE.

Maintaining the present will not sustain the future. The movement has already begun, but we must fight harder.

Join us.

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